So glad you’re here

Chances are you’re a business owner with big dreams and plans to make them real. Only thing is you’re struggling with all the WORDY THINGS — website, blog, articles, strategy, brand tone and voice. Yikes, it’s so overwhelming and you have zero time as you’re doing EVERY THING.

Stress less, I’ve got what you need with audience-driven copy that combines strategy with creativity, allowing you to get back to your business …


I’m the right fit for you if:

you’re passionate about serving your customers. Whether you sell lingerie, are a tradie or a life-coach, you understand that without people to serve, your business wouldn’t exist.

you love having a cheerleader on your team. Nothing gives me a bigger thrill than seeing people in business achieving their dreams. If I work with you, I’m appointing myself your new number one fan.

you’re fun. Yes, I take your business seriously, but life is too short to be boring.


We aren’t the right match if you:

like to overcomplicate things. I understand your time is precious and the last thing you need is it wasted, which is why I have processes in place to give you the results in reasonable timeframes.

don’t like me up in your biz. To ensure you’re getting tailored, killer copy that speaks to your target audience, I need to know all about your business, from your communication objectives, brand and dream clients. Don’t worry, I’ve got a painless way of grabbing all this info off you.

you prefer Kingstons over Monte Carlos … OK, I’ll let this one slide. But seriously, who are you?!


Want to know about what I can do for you? Then click on the button …


I’m Emma!

Life-time word lover, I’ve studied and worked in marketing and public relations for over a decade. Fast forward to three kids and a sea-change, I’m now following my passion of helping businesses up their word game.

Along with copy for clients, I’ve written for several publications including Mamamia, Constance Hall, Daily Debrief, Her Canberra and Feminartsy.

When not creating killer copy, you’ll find me on the beach with my little humans, daydreaming of my next meal.