Brand & Tone
Finding Your Voice
A blueprint for your brand voice and tone. Includes tag line options, key messages, defining your unique selling points, what tones to use and avoid, words list, customer profiling and competitor analysis.
Website Health Check
Not sure if your current website copy is killer or just blah? I can review your existing website and can let you know if your:
tone of voice is consistent
copy appeals to your ideal customer
key messages are getting across
information architecture is logical
copy includes any typos or broken links
You’ll get a full report along with some recommendations, tips and content creation ideas to ensure you’re getting the most out of your website copy.
Whether you want a little or a lot — I’ve got you covered.
All my web copy packages include:
Consultation: a phone briefing along with the Getting to know you questionnaire so that I can understand your business and objectives.
Research: Covering your industry, competitors and trends.
Copywriting: Creative and strategic content that truly sells your unique selling points of your business.
Navigation and structure advice: Ideas to help you plan your entire site.
Two free rounds of revisions: Within 14 days of first draft delivery
Copy rationale: Explanation on how I have applied content marketing principles to your copy, as words without strategy is just fluff.
Tagline (if required)
Key messages (if required)
Content creation suggestions for you to apply to social media, blogs or articles
Blogs & Articles
Have a blog but no time to write? Or perhaps you want to submit an article to a publication that you know your customers love. I can develop a piece from scratch, or review and edit your draft.
Discounts apply for bundles. For example, if you need monthly blog posts or articles, or you are doing a blog series.
Strategies and Plans
Want a clear way forward to ensure your communication objectives are being meet? I can provide full marketing and content strategies and plans. I LOVE strategy and have over ten years’ experience in developing and delivering them.
Do you want copy for a brochure, look-book, press release or media kit? Perhaps you need to do a big speech at a launch, and you’re lost for words?? No problemo! It will be my privilege to work on your project with you.
& In-house services
Let me become part of your team! I promise to be the perfect team mate – meeting deadlines, providing the funny GIFs and the baked goods!